Mortimer
Room Exhibit: Cigarette Cards as Propaganda
The German Studies Department and the Mortimer Rare Book
Room have teamed to present an exhibition of German cigarette
card albums from the 1920s and 1930s, the first exhibition
of its kind in the United States, in the Book Arts Gallery
on the third floor of the Neilson Library.
The exhibition, titled “From Weimar to War: Popular
Propaganda in Germany 1928 – 1941,” traces the
development of this popular medium in prewar Germany from
its inception as a marketing tool of the cigarette industry
in the 1920s to its function as a popular propaganda medium
during the Third Reich.
Together with the picture albums are reproductions of 16
full-size advertising posters of the period that show how
the picture cards were used to sell cigarettes.
The exhibition is curated by Joseph McVeigh, Professor of
German, with the assistance of students from his NEXUS-course
GER 298 on the same topic: German Cigarette Card Albums as
Educational and Propaganda Tools.
The exhibition will be on display through May 8. |
