Brand Guidelines

Brand identity is a visual link that ensures that all of the college’s communications promote positive and meaningful interactions with people as often as possible—from the first contact or message.

Our brand guidelines define this identity, helping every office and department convey a consistent and compelling story about Smith. They apply to every interaction and piece of communication. These graphic and messaging standards ensure that our materials are visually coherent and effective and provide a set of graphic norms that promote a consistent approach in appearance and content in all of the college’s internal and external communications.

We are currently in the process of revising our brand guidelines. For more information, please contact the publications team at publications@smith.edu.